8/19/2023 0 Comments Content visibilityHaving said this, the ‘perfect balance’ is different for every publisher and we can see successful examples at both ends of the scale. Whilst a paywall visibility rate of 100% might frustrate your reader too much and turn them away from subscribing as they never got the chance to engage, a low visibility rate won’t create enough frustration and will result in only your most engaged users subscribing. However, like everything in the world of conversion strategies, it’s about finding a perfect balance between frustration and engagement. Of course, this step is valuable as the visibility of your paywall will correlate with the number of users who convert through this paywall (you can’t click through a paywall if you never see it!) There is actually a significant loss of readers moving from visiting the premium article to actually seeing the paywall (the next step in the funnel). Subscriptions (in the publishing industry) however are hugely dependent on a user becoming gradually more engaged before finally making the decision to convert.įor this reason, it’s important to consider and optimize the engagement funnel prior to the paywall. In fact, conversion rate is a metric designed for the ecommerce industry, where the buying process is all about impulsive decisions. Of course, the number of users who fully convert into subscribers is important, but this metric doesn’t take into account the value of engagement prior to the paywall. Publishers employing a premium strategy tend to focus on conversion rates as their north star metric. of visitors to premium content Why is visibility important? of readers who see the paywall / Total no. The percentage of users who visit premium content and also see the paywall. ![]() of readers who visit a premium content / Total no. The percentage of users on your site who visit a premium content and have the potential to be exposed to the paywall So, what are these visibility metrics? Why are they important? And how can you optimize them in order to increase overall conversion rates? There are two types of visibility rate metrics: These final two steps involve the visibility of your premium offer, and are the often-forgotten essential steps to optimize in your subscription strategy. The reader needs to find your site (acquisition), become increasingly more interested (engagement), see your premium content and be frustrated enough by the paywall to decide to convert. Rendering and Painting time reduced around 50%.The process of converting users into subscribers involves a lot more than just clicking through the paywall and paying. 141ĬSS content-visibility and contain-intrinsic-size Before ![]() ![]() Too many factors could impact benchmark results, so this is just a quick sample results to demonstrate the performance differences. Generally speaking, we can plausibly say rendering & layout time improved around 40%, however benchmark results vary depends on sampling size, environments, tools, implementation and etc. The rest of 50 rendering frames happened when scorlling to the viewport Rendering & Layout time Only 47 rendering frames happened on the first view after integrated with Let's have a look the rendering frames without, total 97 rendering frames happened on the first view. Safari comes with Rendering Frames Timeline tool helps to measure rendering performance.
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